In the modern mass media, as with most public sectors, the emphasis in 2008 will be to streamline both companies and products by means of convergence. As companies globalise, they form mergers and takeovers and rather than there be, for example, 200 small companies within a particular sector, there will only be 10 companies, each controlling a massive share of their sector. It is this tipe of convergence and domination that is the primary concern of anti-capitalist groups.
And it is not just the companies which are being streamlined, as they cash in on the market craze for gagdets. Rather than have a mobile phone AND an mp3 player, you can now have both contained within one device. You can also have a camera, and the internet, and a fax machine, and a diary, all rolled into one 'uber' piece of technology. It appears though that although convergence is a natural progression for media technology, the money making idea behind it is not to create revenue, but to remove competitors revenue by offering all products in one device. Once a customer has bought a particular companies device, they have no reason to go out and buy competitors products.