It is clear that as technology moves on traditional media forms are forced to move along at equal pace in order to retain interest in them. This is becoming ever more true of music as some producers attempt to turn the experience into a more multi-dimensional one through the use of images. This 'expansion' of the traditional music industry is something which has been recognised as the way it is heading for many years. In Glenn Gould's Prospects of Recording (1966) he offers his thoughts on the future of music as technology allows it to adapt;
"I predicted that the public concert as we know it today would no
longer exist a century hence, that its functions would have been
entirely taken over by electronic media.
Recordings deal with concepts through which the past is re-evaluated,
and they concern notions about the future which will ultimately
question even the validity of evaluation."
This new innovation which Gould spoke of was the VJ. It is the invention of this new player within the world of live music which has injected this media with an influx of electronic media. This new medium has proved itself so useful and reliable that it commonplace for most night clubs, and an large touring band to employ a plethora of electronic innovations to enhance the music itself, ranging from highly skilled lighting technicians to interactive video screens. VJ's have simply allowed the world of music, be it live or recorded, to involve more than just one of the bodies senses.
